Kuai Commerce is pleased to announce its rebrand to YASO. Our new name and visual identity represents the next stage of our startup journey from pre-seed to IPO.
We are setting our sights high from the offset; YASO is available as a NASDAQ ticker.
Our new website can be found at https://www.goyaso.com/ and reflects our deep strengths in technology and operations in both the UK and China, highlighting the immense market opportunity, our speed of execution and our initial target market — venture-backed direct-to-consumer clean beauty brands.
Underpinning everything we do at YASO are our brand pillars. Each graphic element of our new logo represents one pillar and one of our core values.
These are as follows:
Partnerships
YASO’s business model is focused on long-term partnerships, rather than on short-term and fleeting quick wins. Our commitment and dedication to our brand partners’ success is unique in the industry and our business model ensures that we only win when our clients do.
Cross Cultural Knowledge
YASO was built on our founding team’s decades of combined experience bringing Western brands to the Chinese market. This expertise is fundamental to bridging global goals with local operational and communications realities to deliver rapid but long-term growth for our partners.
Brand Incubation
YASO is dedicated to nurturing and growing new brands to market. We invest alongside our brand partners, mitigating upfront risk in exchange for future rewards through YASO’s full-stack China social commerce solution.
Technology that Accelerates
Launching with YASO means leveraging our integrated market-entry technology platform to automate logistics, customs clearance and all other aspects of listing your products on social commerce apps. YASO brand partners focus their resources on sales, not operations.
We want to hear from you!
YASO is designed to make the complex simple and so is our new website, which is designed to be user-friendly and easy to navigate.
If you have any feedback, we would love to hear it at hello@goyaso.com
For now, just remember, if you are looking for your brand to go to China… go YASO!
